Digital Marketing & Brand Growth Specialist - F&B Industry

Join a dynamic F&B brand in Bandung as a Digital Marketing & Brand Growth Specialist! In this pivotal role, you will design and execute data-driven marketing strategies to elevate brand visibility, drive customer engagement, and boost revenue. You'll work closely with cross-functional teams to create compelling campaigns across digital channels, leveraging tools like Google Analytics, Meta Ads Manager, and Hootsuite. This is a fantastic opportunity to grow within a fast-paced, innovative company that values creativity and results.

As a Digital Marketing & Brand Growth Specialist, you'll be responsible for crafting and implementing digital marketing strategies that drive brand awareness and customer acquisition. You'll analyze market trends, competitor performance, and customer behavior to develop data-driven insights that inform your campaigns. This role is perfect for someone with a passion for digital marketing and a desire to make a tangible impact on a growing brand.

📋 Tanggung Jawab Pekerjaan

• Develop and execute digital marketing campaigns across various channels including social media, email, and search engines.
• Analyze campaign performance using tools like Google Analytics and Meta Ads Manager to optimize strategies for better results.
• Create and manage content calendars for social media platforms, ensuring consistent and engaging brand messaging.
• Collaborate with the marketing team to develop and implement brand growth initiatives, including influencer partnerships and promotional events.
• Monitor and report on key performance indicators (KPIs) to track the success of marketing efforts and provide actionable insights.
• Stay up-to-date with the latest digital marketing trends and best practices to continuously improve campaign performance.
• Conduct A/B testing and other experiments to refine marketing strategies and maximize ROI.
• Assist in the development of brand guidelines and marketing materials to ensure a cohesive brand image.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in digital marketing, with a focus on brand growth and customer acquisition.
• Proven experience with digital marketing tools such as Google Analytics, Meta Ads Manager, and Hootsuite.
• Strong understanding of SEO and SEM principles, with experience in keyword research and optimization.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Creative thinker with a passion for developing innovative marketing strategies.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.
• Familiarity with the F&B industry is a plus.

🛠️ Keahlian

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